TUI fly Belgium, legally incorporated as TUI Airlines Belgium S.A./N.V. and formerly branded Jetairfly, is a Belgian airline with registered office at Brussels Airport. The airline is a subsidiary of the TUI Group.
On 13 May 2015, it was announced by the TUI Group that five of TUI's airline subsidiaries will be named TUI fly, whilst keeping their separate Air Operator's Certificate, taking over three years to complete. On 19 October 2016, Jetairfly received the new brand name TUI fly Belgium with the legal name still being TUI Airlines Belgium NV as the second airline within the TUI group which underwent the name change.